Project Overview
Domain
Finance
Project Duration
6 months
Design Team
3 Designers
My Role
Lead Designer
What we had
Before our engagement, Dash had undertaken several initiatives to revamp their application. Despite partial successes, these efforts were impeded by persistent legacy issues. Recognizing the need for a transformative approach, we proposed an intensive week-long research and strategy session at Dash's New York headquarters.
Strategic Research and Co-Creation
This immersive period was pivotal. We conducted a comprehensive analysis, employing methodologies like stakeholder interviews, user journey mapping, and competitive benchmarking. This thorough examination helped us to pinpoint critical pain points and identify areas ripe for innovation.
In response to our findings, we crafted a design philosophy centered around flexibility, user-centricity, and technological robustness. Our solution included:
Modular Design Framework: We developed a scalable and modular design framework that allows for rapid iteration and responsiveness to evolving user needs.
Advanced Validation Processes: Integrating cutting-edge validation processes ensured reliability and security, crucial for user trust and regulatory compliance.
Adaptive Design: Recognizing diverse user preferences, we implemented a dual-theme UI (light and dark modes), enhancing accessibility and user comfort.
Comprehensive Documentation: We compiled extensive design documentation, focusing on clarity and ease of understanding to facilitate smooth handover to Dash's development teams. This included use case scenarios, design system guidelines, and interactive prototypes.
Our collaborative approach not only resolved the legacy challenges but also positioned Dash's application at the forefront of its market segment. We delivered a user-focused product, significantly improving user engagement and satisfaction. The project's success is a testament to our commitment to excellence, innovation, and partnership.
2024. Andrii Vyshkovskyi